GOLDEN EMBLEM CONSUMER'S LAUREL 2006

The Przegląd Gospodarczy - promotion and information supplement to the Gazeta Prawna for the second time has carried out a survey that pointed out the most popular products and services on the Polish market. It has defined Italian Fashion by Guazazzone Ltd. underwear as a very popular. It has won Poland-wide golden emblem CONSUMER'S LAUREL 2006 in "Body friendly underwear" category.

The result of the contest has been settled in accordance with the products and services popularity survey within the Polish market, having based on the comuninty opinions verified by the polls.

"Consumer's Laurel 2006" emblem is a project run by Polish consumer market. The Przegląd Gospodarczy editorial, having been supervised by the Gallup Institute, in 2004 commenced surveys that enabled to point out the most popular companies, products and services on the Polish market in 2005. These are companies and products, that have been often selected, positively evaluated and recommended by consumers in carried out surveys.

The surveys have been carried out face to face and through telephone polls in Polish households and companies. The surveys have been aimed at the age-group 15-75 years.

The advantage of the method was also its periodical character (run in the 3rd week of every month), what enabled to carry out constant and dynamic polls (advertising and promotion campaigns effectiveness surveys, products and trade marks adjustment analysis, tracking polls). These surveys have gathered the basic information regarding the familiarity of a given product / service or trade mark among Polish consumers.

The surveys have been aimed at defining the popularity level of products and services. First of all they present a company, product and service familiarity together with their basic opinions.

The research outcomes have estimated the level of:
- desire concerning a trade-mark / product / service,
- customer engagement in a product,
- emotional attachement to a trade-mark,
- long-time sentiment,
- personal experience or advertisement involvement for the choice of a product,
- trade-mark expansion.

The survey results have guaranteed Italian Fashion with the occupied position and golden emblem "Consumer's Laurel 2006". It is worth noting that, Italian Fashion Customer has become very faithful, since the company won the prize in 2005, as well.